How Do You Know When To Grow Your Salon Business?
You may want to sit down for this. The average salon loses between 10%- 25% of its client base every year. Ouch! That means, in two to three years’ time you could find yourself without 50% of your clientele.
So when should you grow your salon business? To put it simply, growth starts from the very beginning and never ends.
Are you a start-up salon? Great, focus on gaining a client base. Is your stylist fully booked? Hire another stylist and gain more clients. Has your salon reached maximum capacity? Open another salon!
So now we know that growth is ongoing – how can you grow your salon business?
How To Grow Your Salon Business
Every salon is unique, and no one knows the ins and outs of your business better than you. In the digital age, there has never been more information and support available to help your business succeed.
By doing a little research, and making sure you stay on top of your staff and clients, you can keep everyone happy and ride the wave of success.
So where do I start?
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Make Time To Work On Your Salon Growth
The first step is devoting time to work ON your business and not just IN your business. We all know how easy it is to get caught up fighting fires on a daily basis, but as the head of your salon, it is your responsibility to focus on the bigger picture.
To achieve this, try and set aside at least one day per month to step away from the distractions in your business and dedicate some time to growing that business.
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Know Your Numbers
Every good leader needs to know where they stand. Keeping on top of the numbers is the key to a successful salon. All good salon management systems should provide you with the necessary facts and figures.
If you aren’t sure how to do this, check YouTube for ‘how-to’ videos or contact your software supplier to organise a training session. I recommend checking these reports as regularly as possible.
This will help you make the most of your software and use this information to better your business.
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Empower Your Salon Team
Now you have this mountain of information, share it with your staff! Use the salon reports to start a conversation with your team. Be transparent about the performance of the business as a whole, as well as each staff member, and use this information to praise and motivate your team.
By allowing each staff member to see figures such as their client retention rate, percentage of technical treatments and retail sales, and how their performance compares to others, they will be empowered and energised to work harder!
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Set An Example
These changes will only be effective if they come from the top. As the leader, it is your responsibility to ensure you are setting an example for your staff. You need to deliver outstanding customer service to each and every client, and train and nurture every member of your team.
Make these small changes, and watch your business thrive!
Grow Your Salon Business with Shortcuts
Our range of expertly-designed features will help you run your business smoothly and keep your clients happy, so you can grow your salon business in no time!
To learn more, get in touch with us or book a demo.
