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It’s no secret that having a presence on social media can reap BIG benefits for your salon. Social platforms such as Instagram, Facebook and TikTok allow you to reach your existing audience and target new customers - aka a goldmine for salon owners! 

Let’s be honest, running a successful salon business is NO easy task. And since salons have been forced to close, there have been plenty of new challenges thrown into the mix. 

It’s likely that you will have created a marketing plan at some point, but it may well be in need of a refresh. So, to help get you started, we have listed our top tips to create a salon marketing plan that ACTUALLY works.

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential. However, in these unusual times, you suddenly have a lot more time to play with again. So, what do you do?

We chatted with Ingrid van de Berg, our fab New Zealand Sales Manager, about how the barber industry is evolving to include more technology and progress their business even further.  

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up. It’s important to stay in touch with your existing clients and get creative!

Ok guys, we get it… 2020 was a rubbish year. From bushfires to a global pandemic, lockdowns to protests, to wild weather and a wild ride of a US election thrown in, it was a year that was… a lot... to handle. At best. But in amongst the real-bad, we like to think there was some good.

In this strange new age we’re living in, so many of our wonderful clients have needed to change the way they operate to ensure they are trading more safely and strongly in a coping-with-coronavirus world.

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!