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In today’s world, we are constantly distracted by hundreds of different messages. Whether it’s checking work emails or scrolling through your Facebook news feed, every spare moment is filled with stimulation. As a result, our attention spans becoming shorter, and we are becoming harder to connect with.

If you think that your Shortcuts Point of Sale system is just for transactions, you can think again. Read on to learn some Point of Sale tips and tricks you might not already know about that are guaranteed to make your life easier!

One of the most common mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you. You need to start thinking about convenience as an essential ingredient in the customer experience. Here are five key places to start.

Posted on 3rd May 2016 by Steve Hilliard It’s a fair question if you think about it. As a salon owner you hopefully love your work, love your staff, love your brand and you love your clients! With so much love flying around, why would you be afraid of putting your prices up? The most common answer I’m given when I ask salon owners this question is … “because I’m afraid of upsetting or even losing my clients.” With the provision that you’re good enough at what you do, you might well lose a few customers if you put your prices up, but trust me when I say … these are ones you needed to lose anyway and the additional profit you make from your higher prices will make up for the few clients you lose, many times over. Plus if you train your team to introduce a level down so the price stays around the same. Your most common service is probably a cut & finish with your most common colour service probably partial and tinting roots. These would be the services you should increase and see how much…

"These days, my role is essentially to ensure the business continues to move forward. This includes training and nurturing staff to help them perform at their very best, overseeing the financial management of the business, and strategic marketing."

You know your potential clients are searching for your services online. Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.