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'Stylists are not salespeople!' The timeless statement that every salon owner has either heard, muttered to others, and most of the time, come to accept. The reality is there is a little salesperson in each of us. So how can you bring out the sales person in your staff?

Are you ready to rock your holiday season sales targets? Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves.

Getting started today will help ensure your marketing makes a big impact these holidays, and with some careful planning, your promotions will even continue to reap rewards into the New Year! Here’s some of our favourite ideas to help make this Christmas extra merry.

Did you know every new client is worth about $530 per year? And that most salons bring in around 1100 new customers each year? Imagine if you could increase the number of new clients you bring in by just 10%. You can! Just follow these four simple steps.

As a salon owner and stylist, I spent years being frustrated at my lack of performance in building my business. I mean I was doing alright, but I couldn’t help feeling it should have been easier. It is possible to make things simpler if you just yourself one question.

Ever wished you could squeeze more hours into your day? Do you worry that you're spending too much time working in your business, and not enough time working on it? Believe it or not, sometimes the best approach is to just let go!

A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless. It’s as easy as ABC!

One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?