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Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a sense of accomplishment that is both fulfilling and rewarding.

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.2 million pounds a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black and white, clients know exactly what they can expect if they fail to cancel their appointment on time.

Are you looking for ways to increase revenue in your salon? Selling retail products could be the answer that you’re looking for. Whilst selling may seem daunting at first, the right approach can pay dividends in contributing to the growth of your business. To help you get started, we’ve provided an overview of how to sell retail products in a salon.

Wondering what salon reports you should be tracking within your business? When it comes to salon reporting, it can be difficult to know which data is the most valuable when it comes to improving the success of your business.

At Shortcuts we know all too well how competitive the hair and beauty salon industry can be, but we also know it’s still possible to make your salon unique to gain more clients. Investing time into making your salon unique is imperative for the success of your business. With so many options available, people need a reason to choose you.

Whilst performance reviews can be daunting for your employees, there is a lot of work required from management to ensure that they run smoothly and effectively. It can be difficult to know how to evaluate your salon staff, which is why we’ve compiled a list to help you structure every appraisal.