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It's that time of the year again! Celebrating those hard working stylists for National Hairdresser Appreciation Day. We thought we’d give you guys some ideas of how to celebrate it in your salon and in-turn help you promote your business.

Left to its own devices, social media can turn into a hungry beast that is impossible to tame! Here’s five ways to keep your social media under control, so that it will become a powerful tool for your business.

So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it! April is Earth Month, which is the perfect time to create awareness in your community about your sustainability message.

In April, businesses all over the world are turning over a new leaf to help reduce their impact on the environment for Earth Month. There are a few simple, practical steps you can take to help your business become more environmentally friendly.

In the spirit of Earth Month, Shortcuts has partnered with Sustainable Salons Australia to form the ultimate green team, making it easier than ever for businesses to be sustainable.

Do you ever feel you don’t have time to review all your hard work and plan for the future? Shortcuts Reporting & Marketing does all the hard work for you by collecting all those facts and figures of your hard work for you to analyse at the click of a button. Shortcuts collects, measures and translates complex data into invaluable information and insights about your organisation. It let's you take the guesswork out of your business strategy and produce highly intelligent reporting customised specifically to your business. Try having a look at producing these reports. It’s as simple as clicking on the type of report (e.g. employee performance), date range and view! You can then save these reports to compare against in the future. All of the reports are located in: TOOLS - REPORTS Let's have a look at the following reports: •TRADING SUMMARY •VALUE OF FUTURE APPOINTMENTS •TOP SELLING APPOINTMENTS •TOP SELLING SERVICES •EMPLOYEE PERFORMANCE INDEX •CLIENT RETENTION 1. TOOLS - REPORTS - END OF DAY - TRADING SUMMARY The trading summary is something that many of our clients use on a regular basis. You can choose to view…

Sometimes we have to discard our preconceptions with price and almost start with a blank canvas. We can all get a bit obsessed with: •The prices we have always charged •What the competition is charging •What our staff think we should charge The danger is you end up forgetting that it is the client who chooses the service and that price can be a barrier for some. 1. Analyse your Actual Charge Rate per Hour Your charge rate per hour must give you a comfortable profit margin after paying wages, stock and fixed overheads such as rent, rates utilities etc. Then all your prices should be as near to that desired hourly rate as possible.-then add on an additional cost of product. Remember that products used in highlighting can sometimes be as much as 25%of the whole service! 2.Identify your Most Popular Services Use your software to clearly show which services you do the most of and importantly have the highest re-booking rate. If it is Cut and Finish or perhaps half head highlights, then you could charge more, than perhaps other, less popular services. 3. Develop Pricing Tiers Ideally, you…

One of the best ways to prioritise your wellbeing, while keeping your business healthy, is to automate as much as you can. Here are five cool Shortcuts features that can help you create more downtime without needing to become a time-traveller.