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Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.

Did you know that 87%of Brits tip and 74% consider themselves generous tippers? Today - we can pay for most things with plastic except those we appreciate and make our day. We are slowly becoming a cashless society and the service industry is missing out. Waiters, bartenders taxi-drivers seem to still get a cash tip but we have find that many companies in the hair and beauty industry do not seem to get their fair share. How well is your salon performing in the tipping war? Do you and your staff get the tips their good service deserves? If your answer is 'no', 'maybe' or 'I don't know' then more than likely it is either: 1. Your customers simply do not always have the cash to leave a tip. or: 2. Your business does not facilitate tipping via card machines because according to HMRC guidelines, as soon as gratuity goes through the business, the proprietor is liable to run PAYE for everyone who benefits from these tips. Not only an administrative cost occurs but the staff and the business have to pay National Insurance on tips because the transaction has…

Today’s clients have an appetite for all things mobile – and they want to do business with you on their terms. One of the smartest ways to attract new clients and keep your existing ones coming back for more is by serving them up all the modern conveniences they crave. Great service is about more than just a fantastic consultation; it starts when the client searches for you online and continues after they leave. Here are our top mobile technologies to help you satisfy your tech-hungry clientele! Online Booking Convert web traffic to sales with online booking, and allow clients to secure an appointment 24/7. There’s nothing more delicious than instant gratification! Self Check-in No reservations? No problem! Allow your customers to check themselves in online before they arrive. Two-way SMS confirmations Chop your no-shows in half by giving your clients a convenient way to confirm their appointments in their own time. Special offers Whet your clients’ appetites for a hot deal with targeted, last-minute offers sent to their mobile device. Mobile app Bring your mobile offering together and put your business in the palm of your clients’ hands with…

It’s that sinking feeling every salon owner can relate to – you’ve spotted a negative review about your business online. You could have the toughest skin in the business – but it still doesn’t change the fact that getting caught off-guard this way hurts!

Social media is a business owner’s playground. Who doesn’t love taking a break from crunching numbers to post a happy snap of your team on Facebook? If you approach it with a plan in mind, you will be well on your way to effective social media. Fun included.