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How to boost post-Christmas bookingsBlog

How to boost post-Christmas bookings

Stressed about filling your appointment book after the festive period? With clients away on holiday, or simply in recovery from festive over-spending, the ‘quiet’ season has become notorious with salon and spa owners everywhere.
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December 12, 2017
Success Story

Ziggy’s Barber Salon

Meet Andy Pearson: country kid turned inner-city barber, lover of fine Scotch whisky, purveyor of fine haircuts, co-owner of Ziggy’s Barber Salon. At just 27 years of age, Andy has already ticked off some major life goals, but his success story has only just begun.
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November 14, 2017
Customised Forms 101Webinar

Customised Forms 101

In this webinar, we'll teach you all about our new feature, Customised Forms - a tool that enables you to build your own forms to collect consent and other important information, such as allergies, from your clients before their appointment.
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November 2, 2017
Blog

Reign supreme this Black Friday

The holidays are coming. First comes Halloween, then Hanukkah, Christmas and, before you know it, we will all be counting down as the ball drops into the New Year. But let’s talk about everyone’s favorite day mixed in amongst the festive season: Black Friday.
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November 1, 2017
Blog

Grow a mo, save a bro – Movember marketing

What is Movember? Movember promotes growing moustaches to raise awareness of prostate and testicular cancer and also to promote men's mental health. Fundraising during Movember is a win-win activity. You raise your business profile as well as raising awareness of prostate and testicular cancer and helping donations to charity. 1. A Mo that fits Decide what type of offer or fun ideas you could have in your salon or barbershop. Perhaps all the men who work there can pick a different moustache that works for them. Or if you’re a male groomers or barbers, promote a moustache service. Instead of that beard trim how about we go for a nice manly handlebar ‘stache? Or maybe offer free styled moustaches for anyone who donates £10 for instance. 2. Motivate your team to be charitable Getting your team on-board and inspired about helping charity can seem hard work at times. You’re excited to be a part of Movember whilst your team view it as a yet another chore. Make sure you involve them from the start. Listen to their ideas and include them throughout the month will get them enthusiastic. 3. What…
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October 24, 2017
Success Story

In Therapy

Adorer of all creatures great and small, bright lipstick lover, empowerer of women, owner of In Therapy beauty salon. Nicola’s kindheartedness and commitment to giving back to the community that supports her are the hallmarks of her success.
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October 20, 2017
Blog

Give a little, gain a lot

Giving isn’t just about warm fuzzies and full hearts, it’s also a great way to band your team and clients together to grow your salon, spa or barber business. So what can you do to get some good juju for your business – aside from your everyday magic?
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October 20, 2017
Blog

Integrating Colour Trends to Colour Services

I think for anyone running a salon business or any hairdresser it can cause you to panic or get lost that you are either not doing this or your team are nervous about these new techniques. I have a step by step formula for implementing the correct colour trends for success in your salon business or salon column. 1. Respect your brand value You must look carefully at the type of hair service and ethos your company portrays. Who is your client? Are they asking for beautiful contemporary hair or edgy hair colours and styles? What type of services do you offer? Do you need to adjust your offering to keep it fresh and continue with client retention? Your team may be inspired by bright colours and cool looks, which is important that they stay inspired, but does this reflect your clientele and brand image? Could you promote new colour services i.e. bespoke colour techniques which would work for your business. 2. Involve your team Let you team choose and create their own trend mood boards to keep in the salon for clients or put it on an iPad to…
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October 18, 2017