Blog

Giving isn’t just about warm fuzzies and full hearts, it’s also a great way to band your team and clients together to grow your salon, spa or barber business. So what can you do to get some good juju for your business – aside from your everyday magic?

I think for anyone running a salon business or any hairdresser it can cause you to panic or get lost that you are either not doing this or your team are nervous about these new techniques. I have a step by step formula for implementing the correct colour trends for success in your salon business or salon column. 1. Respect your brand value You must look carefully at the type of hair service and ethos your company portrays. Who is your client? Are they asking for beautiful contemporary hair or edgy hair colours and styles? What type of services do you offer? Do you need to adjust your offering to keep it fresh and continue with client retention? Your team may be inspired by bright colours and cool looks, which is important that they stay inspired, but does this reflect your clientele and brand image? Could you promote new colour services i.e. bespoke colour techniques which would work for your business. 2. Involve your team Let you team choose and create their own trend mood boards to keep in the salon for clients or put it on an iPad to…

In this webinar, we'll teach you all about our new feature, Customised Forms - a tool that enables you to build your own forms to collect consent and other important information, such as allergies, from your clients before their appointment.

We all feel the allure of the freebie. It’s almost irresistible. Giveaways not only drive sales for your salon, spa or barber business, they are also dynamite for building your database and increasing engagement with your brand. But what to give?

It seems like just yesterday we were raising our glasses to 2017. But the time has rolled around again to prepare for the festive season. Nervous? Don’t be – we’ve got your backs with this holiday season survival guide.

There are no excuses and no shortcuts to success with in-salon experience enhancing music. Many customers will be in your salon for extended periods, some hours if they are having extensions, or colouring for example. So, for example how many surprise tracks, how many repeats, is too many? Not only that, but customers may be returning pretty regularly; do you want them to keep hearing the same music week after week, month to month? Creating in-store music for Debenhams or River Island is one thing, but in a salon environment you have the customer necessarily (and sometimes literally) captive – for some hours – so listening to the music will inevitably be the central focus for some of that time! A handy guide to dos and don’ts with your Salon music: DON’T: Just plug in Spotify / a CD / an iPod - you risk a fine from the PRS/PPL inspections. Take a look at the following link to make sure you listen to your music legally: Warning – streaming services; what you need to know DON’T: Have less than three hours before a track repeats DON’T: Use unreleased, untested…

Tired of the paper roll running out when you’re half way through printing a client’s receipt? Sick of fumbling around in front of impatient clients while the queue at your front desk grows? We have the answer. Introducing email receipts.

Seamless and business in the same sentence? If you’re a business owner, that probably sounds like sweet music. To many, it’s an elusive goal to successfully operate a seamless, functional business that boosts productivity and profit, while dialling down stress. But is it actually do-able?

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.

You already know your guests can't resist a good pampering, but sometimes they also want to share the love and luxury with their friends and family. With the Mobile Guest App, your guests can now book an appointment on behalf of someone else.

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. Barber shops have become something of a man haven, if you will. So how can you revamp your humble shop to provide a relaxing atmosphere for your male guests?

How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive. So what can you do?

Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.