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Knowing your worthBlog

Knowing your worth

Know your worth In this wonderful industry, it can sometimes be hard for us to know your worth, value your time, our experience, knowledge, time and expertise as much as we value the physicality of the services we provide.
Shortcuts
May 4, 2018
Blog

We’ve made some changes for GDPR

You’ll be pleased to know that we’ve made some specific changes of how Shortcuts will help you stay GDPR compliant. These changes will help you configure your software and allow business workflows to align with GDPR legislation. For detailed information on how to install please download the guide here. Best of all these changes are absolutely FREE* for Shortcuts clients. (unlike some of our competitors ;-)) Here are some handy tips and software changes to help you keep on top of your data: How do you store and use your data? You will need to create your own privacy policy in Shortcuts. Need help? Download our guide and we have a nice little example here to get you started. Let your clients choose how they communicate with you Using Set-and-Forget marketing, online booking pages or even in-store – allow your clients to choose how they prefer to communicate with you. Online Booking Preferences Your client will be able update their preferences when booking online as in the below screenshot: Set and Forget Preferences Your client will be able update their preferences when they receive an email from you: In-store Preferences You will be able to update…
Shortcuts
April 20, 2018
4 ways to make money while you sleepBlog

4 ways to make money while you sleep

Whether you’re literally catching some Zzz’s or kicking back on the couch having some wine-time, there are ways you can still generate interest in your salon, spa or barber business, book clients in for appointments, and ultimately make that sweet, sweet cashola.
Caitlin Adamson
March 14, 2018
Shortcuts answers your burning GDPR questionsBlog

Shortcuts answers your burning GDPR questions

Change is coming to the way you collect and use your clients’ data. GDPR, or General Data Protection Regulation, will come into effect on May 25th and affects businesses across the UK from all industries, including the salon, spa and barber industry. We know it can be tricky to keep on top of all the legislative rules and requirements, but we believe the GDPR legislation is truly important and something all businesses should familiarise themselves with. We’ve answered a few of your burning questions so you know exactly what you need to do to be prepared.
Caitlin Adamson
March 12, 2018
How to grow your very own A-TeamBlog

How to grow your very own A-Team

“We’re a people business.” This phrase is so, so true! Your clients mean everything to your salon, spa or barber business and focusing on their experience is always top priority. But don’t forget your staff are also a huge part of your success.
Caitlin Adamson
February 12, 2018
Blog

Build the perfect team to tackle 2018

Building the perfect team is no easy feat. It takes a lot of blood, sweat and tears to find that sweet, sweet harmony of personalities. So what are some things to keep in mind when building and perfecting your team to help you tackle the big ’18 in style?
Caitlin Adamson
February 8, 2018
7 Reasons why your clients leaveBlog

7 Reasons why your clients leave

I carry out feedback projects for salons and spas frequently and as a third party, clients are much more forthcoming and honest with their feedback than when salons try to capture this information first hand. When clients leave, and take their business elsewhere lots of salons and spas want to find out what happened?!
Shortcuts
January 18, 2018
New year, new focusBlog

New year, new focus

Howdy 2019 – what have you got in store for us? More importantly we hope that 2018 was an amazing year for you and your business, but if it could have been better, this blog is for you! Because a new year means new beginnings and new chances to zen out and refocus. And we’re in it together.
Shortcuts
January 1, 2018
2017 wrapped up by familiar facesBlog

2017 wrapped up by familiar faces

As 2017 draws to a close, we wanted to shine a light on a few familiar faces here at Shortcuts. Grab a cuppa, settle in, and get to know our Shorties’ ride or die 2017 moments, and what they have their sights set on in 2018.
Shortcuts
December 19, 2017
How to boost post-Christmas bookingsBlog

How to boost post-Christmas bookings

Stressed about filling your appointment book after the festive period? With clients away on holiday, or simply in recovery from festive over-spending, the ‘quiet’ season has become notorious with salon and spa owners everywhere.
Shortcuts
December 12, 2017
Blog

Reign supreme this Black Friday

The holidays are coming. First comes Halloween, then Hanukkah, Christmas and, before you know it, we will all be counting down as the ball drops into the New Year. But let’s talk about everyone’s favorite day mixed in amongst the festive season: Black Friday.
Shortcuts
November 1, 2017
Blog

Grow a mo, save a bro – Movember marketing

What is Movember? Movember promotes growing moustaches to raise awareness of prostate and testicular cancer and also to promote men's mental health. Fundraising during Movember is a win-win activity. You raise your business profile as well as raising awareness of prostate and testicular cancer and helping donations to charity. 1. A Mo that fits Decide what type of offer or fun ideas you could have in your salon or barbershop. Perhaps all the men who work there can pick a different moustache that works for them. Or if you’re a male groomers or barbers, promote a moustache service. Instead of that beard trim how about we go for a nice manly handlebar ‘stache? Or maybe offer free styled moustaches for anyone who donates £10 for instance. 2. Motivate your team to be charitable Getting your team on-board and inspired about helping charity can seem hard work at times. You’re excited to be a part of Movember whilst your team view it as a yet another chore. Make sure you involve them from the start. Listen to their ideas and include them throughout the month will get them enthusiastic. 3. What…
Shortcuts
October 24, 2017