Blog

They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift giving for them?

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!

Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.

We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on.

With technology playing an increasingly pivotal role in the success of your business, it might seem like hard work to retain your clients. But it doesn’t have to be. Read on for our top 3 tips to help you retain clients in this constantly-evolving Digital World.

Owning a business is never smooth sailing – but if you have quality salon software by your side to help tackle issues, you’ll find that calmer waters are not far away. Read on for tips on ways you can solve super common salon management issues using your salon business software.

It's 25 years since Shortcuts was born but how much of 1994 do you remember?

Trying to decide which marketing option is right for you? Between Shortcuts Marketing and Mailchimp Marketing, the choice is yours! This guide will help you pick one of our options, or even convince you that using both is the way to go!

I recently endured one of the worst customer service experiences of my life and feel it’s my duty to share it. Within 2 minutes word of mouth spread like wild fire. I had now told seven potential coffee drinkers and sandwich lovers who may now think twice about visiting this café after their gorgeous new hair.

In an industry where the latest insta trends are king, it’s no surprise that things in the hair and beauty world move fast. But unlike those frosted tips that you probably regretted two weeks later, this is one change you’ll be glad you made!

The story goes like this: Your client walks in and sits down in the chair you’ve prepped for them. You make causal chit-chat as you cape them up. Then, they whip out their phone. You brace yourself as they bring up a photo they found on the ‘Gram or Pinterest and you feel your heart instantly sink.

‘Hey Google! What’s the weather like tomorrow?’ ‘Hey Google! Book me a facial on Saturday.’ We’re no stranger to the idea of people casually calling out to Google to ask it a question. But what about booking a hair or beauty appointment? Well, imagine no more…

People always bang on about knowing your numbers, but what the heck does that actually mean? Spending hours combing through spreadsheets? Yeah, no thanks. For those of you sitting there with your fingers and toes crossed, longing for a more visual way to check your numbers, Shortcuts is going to act like Willy Wonka and grant your biggest wish…

People always bang on about knowing your numbers, but what the heck does that actually mean? Spending hours combing through spreadsheets? Yeah, no thanks. For those of you sitting there with your fingers and toes crossed, longing for a more visual way to check your numbers, Shortcuts is going to act like Willy Wonka and grant your biggest wish…

Our latest salon software release, Cloud Reporting, is here to help turn your 100’s to 1000’s, quick-smart. And while there are plenty of reasons to love this lil sweet sensation, we have just a few we’d like to sprinkle your way.

Being a salon owner myself, I know how hard it is to be across everything that lands in your lap as a salon manager.

Like any business owner worth their salt, you’ve probably heard of the term “SEO”. What you might not be so familiar is exactly what’s actually involved in search engine optimisation, and why it’s fast becoming the number one marketing tool for your salon. spa or barber shop.

Culture, nostalgia, and wicked cuts are all things reminiscent of a bygone era and are the building blocks for barber shops in 2019. There’s no denying the humble barber shop has seen a resurgence in the 21st century, but barbers now face a greater challenge than those of yore: competition.