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Keeping track of the clients that come through your salon or barbershop is going to continue to be an important step in the nation’s recovery from COVID-19 – regardless of what stage of restrictions your local area or country may be in. Everyone is so aware of the possibility of a second wave, like we’re starting to see in Victoria, so making sure you’re on top of contact tracing in your salon, spa or barbershop is a must.

Suddenly barbers all over the United Kingdom are scrambling to figure out how the heck to keep track of the clients walking through their doors when they’ve never taken appointments before. So what can you do ASAP to safeguard your business against COVID-19 and get your contact tracing requirements up to speed?

Earlier this year, we asked YOU GUYS about your experiences with Google, digital advertising, and your online presence so far.

Did you know, the average salon loses over £25,000 in revenue from no-shows and cancellations each year? We're going to show you how our handy new feature, Cancellation Fees, will help reduce this.

Did you know, the average salon loses over £25,000 in revenue from no-shows and cancellations each year? Would you willingly kiss goodbye to so much cash, knowing there was something you could do about it? Let’s take a look at our top features that will help to cut your no-shows in half.

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on. So what are some easy ways you can start to spark that connection with your clients again?

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of “it that shall not be named”. But with that we need to dive head-first into adapting to the new-normal.

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Straight from the horse’s mouth, we’re delivering all of Message Media’s best practice tips for sending effective SMS campaigns.

We sat down with our little resident Google guru, Naomi, to chat about how you can leverage the power of Google to communicate with your clients and establish your online presence.

We’ve got a stash of FREE SMS to give away! Any Shortcuts client with SMS bundles on their package will receive a Bundle Bonus of 400 free messages to use over and above your regular bundle limit.  

We are FINALLY starting to see the light at the end of the very long COVID-tunnel. With hair and beauty businesses hopefully being allowed to start operating somewhat normally at the beginning of July, it’s time to get your ducks in a row so your business is ready for clients again.

Now is a great time to re-energise your staff and set some little projects to keep morale up. We’ve collated some of the things we think would be great for your teams to spend some time on – and we’ve even got some we can help you with!

Even if your business isn’t trading (be it physically or online) it’s important to be regularly connecting with your clients. After all, you want them to be beating down your door once you re-open. We’ve pulled together 7 ways you can connect with your client base while you’re closed – that’s one for every day of the week. How convenient!

We’ve hit the (virtual) pavements and rounded up just a few of the creative ways our Shortcuts community are making money while their businesses are closed. Who knows – one of these could be the pot of gold you’re chasing!

If you haven’t heard, Rewards Club is a feature that bring income to your business RIGHT NOW. You already have in your Shortcuts system and already paying for as part of your subscription. Rewards Club is a spend and save style program that guarantees immediate revenue for you, while giving additional value to loyal clients as a reward for paying upfront. And nope! It won’t cost you an arm and a leg!

There is a long-lost little feature that you have already in your Shortcuts system and are already paying for as part of your subscription that could earn you cash money quick smart. It’s a win-win idea designed to generate cash for you, while rewarding your clients when things return to normal (hopefully sooner rather than later!)