Blog

Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a sense of accomplishment that is both fulfilling and rewarding.

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.2 million pounds a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black and white, clients know exactly what they can expect if they fail to cancel their appointment on time.

Are you looking for ways to increase revenue in your salon? Selling retail products could be the answer that you’re looking for. Whilst selling may seem daunting at first, the right approach can pay dividends in contributing to the growth of your business. To help you get started, we’ve provided an overview of how to sell retail products in a salon.

Wondering what salon reports you should be tracking within your business? When it comes to salon reporting, it can be difficult to know which data is the most valuable when it comes to improving the success of your business.

At Shortcuts we know all too well how competitive the hair and beauty salon industry can be, but we also know it’s still possible to make your salon unique to gain more clients. Investing time into making your salon unique is imperative for the success of your business. With so many options available, people need a reason to choose you.

Whilst performance reviews can be daunting for your employees, there is a lot of work required from management to ensure that they run smoothly and effectively. It can be difficult to know how to evaluate your salon staff, which is why we’ve compiled a list to help you structure every appraisal.

With so many barbers and salon software options out there, it's difficult to know which one is right for your business. It can also seem overwhelming to use your software to the best of its ability. For this reason, a question ‌we get asked frequently; ‘Is Shortcuts easy to use?’ We thought we’d answer that question below and cover some of the great, easy-to-use features Shortcut’s Software offers.

At Shortcuts, we know the world is changing. The hair industry has adapted countless times over the last couple of years, which means we’ve been improving our software to stay one step ahead. 

Building a salon business is more competitive than ever. Branding is identifying a product, service, or business while also distinguishing it from others in the market. A brand separates you from the crowd. 

Salon management can be complex and challenging. Managing staff, attracting new customers and running the day to day of the salon can be stressful, but it doesn't have to be. With these easy to implement steps, you will have a better understanding of how best to manage your salon.

If you need help with understanding why and how positive feedback can help your businesses, growth and reputation, our blog can help you with that. Giving you 4 reasons why reviews are important for your salon.

No matter if you're trying to increase appointment bookings or just opened up your salon trying to start a customers base, our blog will help you gain and increase customers to your store. With our very helpful tips, your customers will increase in no time.

No matter if you're trying to increase appointment bookings or just opened up your salon trying to start a customers base, our blog will help you gain and increase customers to your store. With our very helpful tips, your customers will increase in no time.

With many different advice and tips on how to be the best at SMS marketing it can be hard to figure out which one to follow. Well look no further as shortcuts are here to help you and your hair salon. We have written 5 simple tips on ways to send out the correct and best text that will increase customers to your salon and ensure they all attend each appointment.

With so many nail salons to choose from, clients are constantly demanding exceptional customer service, a wide variety of treatments, value for money, the list goes on... So, it’s no surprise that you’re looking for ways to manage your salon more effectively and run a tight ship! Here are some of our top tips for nail salon management.

When you decide you want to grow your team or replace an existing barber, it’s important to get the hiring process right. There are plenty of things to consider at each stage of the hiring process and even beyond this. We understand that hiring barbers is NO easy feat, so we’re here to help with our expert advice. 

When it comes to your salon marketing campaigns, to attract and retain clients, you need an EASY solution that requires minimal upkeep. This is why we created the game-changing Shortcuts Marketing feature, an easy-to-use and super-simple SMS and email marketing platform that sits within all Shortcuts platforms. Here's how this handy feature could benefit your business!