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One of the most common mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you. You need to start thinking about convenience as an essential ingredient in the customer experience. Here are five key places to start.

Posted on 3rd May 2016 by Steve Hilliard It’s a fair question if you think about it. As a salon owner you hopefully love your work, love your staff, love your brand and you love your clients! With so much love flying around, why would you be afraid of putting your prices up? The most common answer I’m given when I ask salon owners this question is … “because I’m afraid of upsetting or even losing my clients.” With the provision that you’re good enough at what you do, you might well lose a few customers if you put your prices up, but trust me when I say … these are ones you needed to lose anyway and the additional profit you make from your higher prices will make up for the few clients you lose, many times over. Plus if you train your team to introduce a level down so the price stays around the same. Your most common service is probably a cut & finish with your most common colour service probably partial and tinting roots. These would be the services you should increase and see how much…

"These days, my role is essentially to ensure the business continues to move forward. This includes training and nurturing staff to help them perform at their very best, overseeing the financial management of the business, and strategic marketing."

You know your potential clients are searching for your services online. Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.

Did you know, there are a whole heap of powerful features tucked away in your appointment book that might have been hiding from you all this time? Here are our top five appointment book features you might not know about.

With the rise of social media and new technologies, is email marketing dead? If you look at the latest research, the answer is absolutely not – but it is changing. Read on to learn all about what makes great marketing – including the ever-thriving email marketing.

Dreaming of a bigger, better, more successful business? The key to staying on track isn't just to hope for the best. Follow these simple goal-setting tips and turn your wishes into reality!

2016 is here, and it’s time to set your eye on the prize and start tackling those business New Year’s resolutions. No matter what your business goals are for the year, executing a consistent marketing calendar is key!

You have the friendliest front desk team in town, and your consultations are honed to perfection, but are you dropping the ball at the checkout? To help you hit the mark every time, here’s our handy checkout checklist.

At Woohoo Salon, we work hard and play hard. We expect a lot from our team, and we reward accordingly. My job is to mentor and motivate, and keep everyone else moving. People come to me for advice – whether it’s career advice, life advice, or just general support, I’m there for the team.

We all know there’s nothing like a great discount to motivate people to spend – but when we decided to hold a flash sale for our gift cards, we never would have guessed just how successful we would be.

As co-owners and managers of Halo Hair Body Beauty, it’s important that we get our formula for success just right. Our livelihoods depend on it. Like many successful salons, our approach and values are at the heart of our success. We are motivated, driven and genuine in our approach and beliefs, and this is something our staff respond to and our clients see reflected in everything we do. Our focus is on always giving our clients the high-quality experience they deserve, but providing great service isn’t the only thing that affects how well our business performs. We also rely on a range of systems and technologies to help us grow our business and ensure we continue to be profitable. These systems streamline our day-to-day lives and give us clarity around exactly what our strengths and weaknesses are, so that we can make critical decisions about how we run our salon. They provide insights into things like why revenue might have dropped slightly this month, why clients are buying so much product at the moment, or why a particular marketing campaign was a success. When we first opened our doors three…

Business partners, high achievers, and occasional mischief-makers, Jen and Sherie are a force to be reckoned with. We caught up with this dynamic duo for a chat about what makes them tick, and discovered a few little secrets along the way… What is your passion? Jen: There’s nothing that makes me happier than helping women with their self-confidence. Sometimes clients walk in to the salon feeling low, and seeing them walk out just oozing confidence is amazing. Sherie: Oh, Jen stole mine! Personally, I love being able to create an effect with a colour and cut completely transforming the way someone looks. Being able to wow them. I’ve had people tell me, “I didn’t think I could look that good”. What motivates you? Jen: Being able to set goals for the future, and achieve them. At the moment we have some big things on the cards – we want to grow our brand and are even looking at opening a second salon. It’s exciting! Sherie: Jen and I have a very similar dream, and are very particular about what we want and how we want it done. In three short…

You’ve heard the story before. A review from an unhappy client seems to pop up everywhere, sending the wrong message about your brand to prospective clients. Read on to learn how you can put an end to negative reviews!

The research is in and it shows your clients prefer online booking. Why then, are all salon owners not rushing to implement this tool in their businesses? If you are one of those salon owners clinging to the phone lines, read on.