Blog

I do believe that most salons can improve the way they communicate and understand that each and everything they do reflects who they are.

At togninis, we pride ourselves on being fashion forward. Our expert team is at the forefront of the latest cutting and colouring trends and technologies, and we are our clients’ trusted advisors on all things hair. We take our commitment to excellence seriously across all aspects of our business. From on-trend styling techniques to the software that is the backbone of our business, we are always pushing the boundaries to ensure we are at the cutting edge. As General Manager, I am particularly interested in new ideas and initiatives that will help diversify our business and grow the togninis brand. When I see an opportunity, I like to grab it as quickly as possible. Technology is essential to the success of any business, and is a key enabler of business growth. Here at togninis, it has helped us improve all aspects of our business, from managing our appointment book, to marketing, to generating sales. Online Booking was designed with business growth in mind, and when it was released I thought we would be crazy not to give it a go. We had been using Shortcuts for years, and I wanted…

The festive season is just around the corner – in fact you’re probably already feeling the pressure! To help ease you into the festive frenzy, we’ve created this quick and easy checklist to help you get set for the silly season. Check it out!

'Stylists are not salespeople!' The timeless statement that every salon owner has either heard, muttered to others, and most of the time, come to accept. The reality is there is a little salesperson in each of us. So how can you bring out the sales person in your staff?

Are you ready to rock your holiday season sales targets? Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves.

Getting started today will help ensure your marketing makes a big impact these holidays, and with some careful planning, your promotions will even continue to reap rewards into the New Year! Here’s some of our favourite ideas to help make this Christmas extra merry.

Did you know every new client is worth about $530 per year? And that most salons bring in around 1100 new customers each year? Imagine if you could increase the number of new clients you bring in by just 10%. You can! Just follow these four simple steps.

As a salon owner and stylist, I spent years being frustrated at my lack of performance in building my business. I mean I was doing alright, but I couldn’t help feeling it should have been easier. It is possible to make things simpler if you just yourself one question.

Ever wished you could squeeze more hours into your day? Do you worry that you're spending too much time working in your business, and not enough time working on it? Believe it or not, sometimes the best approach is to just let go!

A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless. It’s as easy as ABC!

One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?

Sometimes when you’re running a business, there are so many things that need your attention it feels like you’d give a professional juggler a run for their money. Creating a great online presence might not be at the top of your list, but perhaps it should be.

If I was given $1 every time I heard somebody say, “There are three important things in business: location, location, location...” I’d be a very rich man! But the reality is that today, the whole location, location thing is a load of rubbish!

Ever feel like your marketing is all effort, no reward? Do you spend hours dreaming up the perfect promo, only to discover that it falls completely flat with your clients? Don’t despair, we have some quick wins that will improve your results in no time at all!

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. Your front desk is one of the most important parts of your business, so what are the most effective ways to turn your front desk into a powerful retail sales force?

From viruses to internet scams, exploring the world wide web can seem like risky business! The good news is, it doesn't have to be. There are some simple steps you can take to ensure you and your business are protected.

In today’s world, we are constantly distracted by hundreds of different messages. Whether it’s checking work emails or scrolling through your Facebook news feed, every spare moment is filled with stimulation. As a result, our attention spans becoming shorter, and we are becoming harder to connect with.

If you think that your Shortcuts Point of Sale system is just for transactions, you can think again. Read on to learn some Point of Sale tips and tricks you might not already know about that are guaranteed to make your life easier!