Shortcuts Reporting and Marketing
Posted on 14th March 2016 by Luke Wilkinson
Do you ever feel you don’t have time to review all your hard work and plan for the future?
Shortcuts Reporting & Marketing does all the hard work for you by collecting all those facts and figures of your hard work for you to analyse at the click of a button.
Shortcuts collects, measures and translates complex data into invaluable information and insights about your organisation. It let's you take the guesswork out of your business strategy and produce highly intelligent reporting customised specifically to your business.
Try having a look at producing these reports. It’s as simple as clicking on the type of report (e.g. employee performance), date range and view! You can then save these reports to compare against in the future.
All of the reports are located in:
TOOLS - REPORTS
Let's have a look at the following reports:
- TRADING SUMMARY
- VALUE OF FUTURE APPOINTMENTS
- TOP SELLING APPOINTMENTS
- TOP SELLING SERVICES
- EMPLOYEE PERFORMANCE INDEX
- CLIENT RETENTION
1. TOOLS - REPORTS - END OF DAY - TRADING SUMMARY
The trading summary is something that many of our clients use on a regular basis. You can choose to view it by any date range and it will tell you things like your employee performance, services per hour and average ticket value.
2. TOOLS - REPORTS - APPOINTMENTS - VALUE OF FUTURE APPOINTMENTS
Instead of past performance let's have a look at the future! Pick a time period in the future and you will be able to see if your business is on track. It will pin point upcoming slow periods, high demand or maybe low-revenue to give you a kick up the backside to perhaps do some marketing.
3. TOOLS - REPORTS - STOCK - TOP SELLING PRODUCTS
Over any time period in the past you will be able to see products that sell, most-profitable items and stock that is dead in the water and needs shifting asap! Again it can help you realise that you need to do some targeted marketing campaigns.
4. TOOLS - REPORTS - SERVICES - TOP SELLING SERVICES
Do you know what is your most popular service? Or what you need to promote more? Look at the previous month or quarter and make a plan of what to you need to change. The top selling services will also show you the average charges for each service - so if this is lower than the actual service price you know you are discounting too heavily
5. TOOLS - REPORTS - EMPLOYEES - EMPLOYEE PERFORMANCE EXTENDED
Quite an extended report with stats on staff productivity, client spend, upselling and rebooking. Many of our clients use this report for employee performance reviews of a certain time period.
6. TOOLS - REPORTS - CLIENTS - CLIENT RETENTION
This is a report for the past and will show you how many clients have revisited, non-returning clients and clients that have revisited to a different staff member.
As part of your S.M.A.R.T. system, Scorecard is located in your console and will let you get ahead of the game by showing you both month-on-month and year-on-year overview of your business in an easily visible graph format:
Total Revenue - e.g. £25,000 for March 2016
Transactions - e.g. £45 per transaction. 516 transactions.
Visits - e.g. 9 weeks between visits
Clients - e.g. 75% existing clients
Online Booking - e.g. 30 bookings
You’ll soon find out your which employee is best at rebooking, your best selling products and what service you might want to increase revenue from.
What good are all these stats, statistics, facts and figures without being able to do something about it?
Use our targeted campaigns to create offers to fill gaps in your staff’s appointment book or gain revenue from non-returning clients by automatically sending offers via email or SMS.
Identify opportunities and create automated campaigns to ensure your chairs are full all year round and make your marketing campaigns pay for themselves.
Stay in control of every aspect of your business with Shortcuts Reporting & Marketing.
Try having a look at producing these reports today.