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Kathryn Murran

Kathryn Blog Author

about the author

Since graduating with a degree in Marketing Management, Kathryn has worked within a broad range of industries. With a passion for Branding and Business to Business Marketing, Kathryn joined the Shortcuts team at the start of 2013. Her role is to help implement the team's marketing strategies across the UK.



Five ways to make it easy to love you

Posted on 12th May 2014 by Kathryn Murran

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Convenience – one little word that means everything to today’s clients. One of the most common, and damaging, mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you.

Sure, your front desk staff may call clients right back if they’ve left you a voicemail, but today’s consumers expect more than that – because they never wanted to wait in the first place. These ‘small’ details add up and, although they may not even say anything at the time, can lead to even the most loyal client abandoning you for a salon that feels easier to deal with. 

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Microsoft Windows XP - End Of Life

Posted on 3rd April 2014 by Kathryn Murran

As you may have heard, Microsoft ended support for Windows XP on 8th April 2014. This means that Microsoft will no longer be releasing software updates and vulnerability fixes for this operating system.

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Converting web traffic to sales

Posted on 3rd April 2014 by Kathryn Murran

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You know your potential clients are searching for your services online, but do you know what drives them to choose you over your competitor around the corner?

Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.

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